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Turn Your Baby was started by Irene Collado when her son Lucas was treated for flat spots in 2013. She was very upset by the thought of using a helmet to correct his flat spots. So when she later learned that flat spots can be avoided by regularly turning a newborn's head each time the baby sleeps, the proverbial light bulb lit up in her head! - remind parents to "Turn Your Baby!"
But it’s not that easy. In order to choose a different head position each time the newborn sleeps, the parent must also remember what head position the baby slept in last time. That's when Irene imagined the Turn Your Baby device, with three light-up buttons that help you keep track of a baby's sleeping position.
Dr. Chad Perlyn, the pediatric plastic surgeon who treated Lucas, and a Fellow of the AAP, joined Turn Your Baby as Medical Director when he saw the solution Irene came up with. A recognized expert on positional plagiocephaly, Dr. Perlyn has long believed that more focus should be placed on prevention instead of treatment, which is why he strongly supports Turn Your Baby.
The Turn Your Baby device is patent pending (App. No. 14/500,157)
Irene Collado is co-founder and co-inventor of Turn Your Baby (along with her brother David). She conceived of the problem and solution when she suffered through her son Lucas’s bout with flat spots in 2013. She has a master’s degree in nursing from University of Miami and is currently the Practice Manager at a Miami brain care clinic. She lives in Miami Beach with her husband and two sons.
Irene Collado
Co-Founder
David Collado is co-founder and co-inventor of Turn Your Baby. He holds a JD from Cardozo School of Law (2014) and an MBA from University of Miami (2009). He is also a registered patent agent. After studying marketing and entrepreneurship in business school, David focused on intellectual property and Internet law in law school.
David Collado
Co-Founder
Dr. Chad Perlyn, MD, PhD, is a Miami-based pediatric craniofacial surgeon and expert on plagiocephaly (flat spots). As the physician who treated Irene’s son, Lucas, Perlyn was the obvious person for Irene and David to turn to for feedback on their idea. Dr. Perlyn immediately identified with Turn Your Baby’s mission and was impressed by the design of the product, so he agreed to join the team as Medical Director and product champion.
Dr. Chad Perlyn
Medical Director